Kelly is transforming Merfs into two complementary offerings. Through content creation, they're teaching home cooks and restaurants how to make incredible hot sauces—sharing step-by-step recipes for classic Merfs flavors like Electric Lime and Dancing Queen, plus bold new spicy condiment recipes you've never tried before. At the same time, Kelly offers direct consulting services to restaurants, developing custom signature sauces and providing CPG guidance for those ready to take their products to market. This approach empowers people with actual recipes and knowledge, while giving Kelly the freedom to share over a decade of real-world expertise directly with the people who need it most.